Direct-to-Consumer Apparel Storefront & Paid Social Funnels
Mobile-first apparel e-commerce website with interactive sizing charts, cart abandonment recovery, and creative ad management.
The Challenge
Fashion Rob faced high cart abandonment on mobile devices due to slow product load times, generic sizing guides, and ad campaigns that drove traffic without converting first-time buyers.
The Solution & Result
Developed a clean, lightweight storefront featuring instant product quick-views, interactive size selection tables, and 1-page checkout. Structured TikTok and Meta ad creatives highlighting fabric texture and return policies, increasing checkout completion rates by 38%.
Technology Deployed
WordPress
WooCommerce
Custom CSS
Meta Ads
Klaviyo Email Automation
"
The mobile speed improvements and streamlined checkout reduced our abandoned carts immediately. Our social campaigns now convert consistently.
Daniyal Malik — Founder, Fashion Rob
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