Custom Web Development & Headless Engineering

Custom Web Development Built for Sub-Second Speed.

Hand-coded Next.js platforms, headless Shopify storefronts, and API architectures with zero page-builder plugin debt.

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Why ordinary web builds fail.

Most agencies force your business into bloated, generic CMS structures that slow down on mobile and break under traffic. Our builds are engineered for the modern web — clean code, compressed assets, and sub-second load times.

The stack we deploy.

Custom performance frameworks React / Next.js / FastAPI
Decoupled Shopify backends Headless E-commerce
Speed-tuned CMS platforms CMS Optimization
99+ Lighthouse Guarantee

Built to pass Google Core Web Vitals on real mobile networks.

Every custom web build is benchmarked on throttled 4G before launch — zero render-blocking CSS, edge-cached media, and sub-second Largest Contentful Paint.

99+ Performance Zero Plugin Bloat SSR & Edge Caching
Architecture & Engineering

Built like software, not stitched together from templates.

Every millisecond of latency taxes conversion. We architect custom web platforms, headless storefronts, and API layers that pass Core Web Vitals on day one and scale without plugin debt.

What We Deliver Inside This Capability

Sub-Capabilities & Specialist Deliverables

4 core pillars, 16 concrete deliverables — engineered as one cohesive system.

01 / 04
PILLAR 01 / 04 FRONTEND ARCHITECTURE

High-Velocity Marketing & Product Sites

Hand-engineered frontend systems built for sub-second Largest Contentful Paint, semantic SEO, and smooth motion.

01

Next.js / Astro SSR & SSG Builds

Server-rendered and edge-cached pages engineered for instant Time to First Byte.

02

Component-Driven Design Systems

Reusable, accessible UI primitives mapped 1:1 from Figma tokens to production code.

03

Interactive SVG & WebGL Motion

60fps hardware-accelerated storyboards and scroll choreography that respect reduced-motion.

04

Core Web Vitals CI Gatekeeping

Automated Lighthouse budgets enforcing LCP < 2.0s, CLS < 0.05, and INP < 150ms.

PILLAR 02 / 04 HEADLESS COMMERCE & CMS

Decoupled CMS & E-Commerce Engines

Give your marketing team visual publishing speed without sacrificing engineering control or checkout conversion.

01

Headless Shopify & Medusa Storefronts

Custom cart drawers, sub-second product filtering, and high-converting checkout flows.

02

Sanity, Payload & Contentful Modeling

Structured content schemas so non-technical editors launch pages without breaking layouts.

03

Zero-Loss Legacy Platform Migrations

Full URL, schema, and 301 redirect matrices migrating off WordPress, Wix, or Webflow.

04

Multi-Region & Multi-Currency Routing

Edge middleware serving localized pricing, language, and tax logic automatically.

PILLAR 03 / 04 BACKEND & API SYSTEMS

Full-Stack Web Portals & API Layers

Secure, relational backend infrastructure designed to connect your customer portal, billing, and internal tools.

01

REST & GraphQL API Engineering

Versioned, rate-limited endpoints built in Node.js, FastAPI, or PHP/Laravel.

02

PostgreSQL & Redis Data Layers

Normalized relational schemas, zero-downtime migrations, and sub-15ms query caching.

03

Authentication, RBAC & SSO

OAuth2, JWT session hardening, role-based permissions, and Stripe billing webhooks.

04

Third-Party CRM & ERP Sync

Two-way webhook pipelines linking HubSpot, Salesforce, Xero, and custom data warehouses.

PILLAR 04 / 04 SECURITY & CLOUD OPS

Hardened Hosting, CSP & DevSecOps

Production infrastructure that stays online during traffic spikes and locks down attack surfaces by default.

01

Strict CSP & HTTP Security Headers

Enforced Content-Security-Policy, HSTS, X-Frame-Options, and CSRF protection.

02

Zero-Downtime CI/CD Pipelines

Automated GitHub Actions build, test, and atomic deployment workflows.

03

Server-Side Analytics & Consent Mode

GA4 Consent Mode v2 and server-side event tagging resilient to ad-blockers.

04

24/7 Uptime Telemetry & Backups

Automated off-site database snapshots, error alerting, and SLA-backed maintenance.

How We Work

6-Stage Delivery Architecture

Transparent two-week sprints, measurable checkpoints, and direct access to the engineers and strategists doing the work.

STAGE 01 1 / 6

Technical Discovery & Teardown

We profile your current stack, crawl every URL, benchmark Core Web Vitals, and map conversion leaks before writing a line of code.

STAGE 02 2 / 6

System Blueprint & Data Model

We lock in the framework, database schema, CMS content model, and API contracts on paper so there are zero mid-build surprises.

STAGE 03 3 / 6

Wireframe & Interactive Figma System

High-fidelity responsive layouts and interactive prototypes built on tokenized Figma components for rapid sign-off.

STAGE 04 4 / 6

Full-Stack Sprint Engineering

Senior engineers ship clean, modular code in two-week sprints with a live staging URL updated continuously.

STAGE 05 5 / 6

Automated QA, Security & Speed Pass

Playwright E2E tests, mobile device matrix checks, OWASP security header verification, and 90+ PageSpeed validation.

STAGE 06 6 / 6

Zero-Downtime Launch & Handover

301 redirect verification, live DNS cutover, Search Console indexing, team training, and 30-day post-launch hypercare.

Who it's for

You should hire us if…

  • You've outgrown WordPress. Themes buckle under real traffic, plugin stacks collide, and backups take a weekend to restore.
  • Your signup or checkout flow is leaking revenue. Pages are slow, mobile buttons mistap, forms drop values when validation fails.
  • You're planning a redesign and want the engineering done right the first time. No Elementor, no Divi, no page-builder debt to fight with in two years.
  • You're migrating off Webflow, Wix, or legacy Shopify and need a team that knows headless architectures, not just how to toggle a template.
  • You're launching a product and want the marketing site, documentation, and app frontend built on one coherent stack.
What ships

What a build includes.

Every custom web project we take on carries the same baseline. Scope grows from there, not shrinks.

Discovery audit.
Competitive teardown, performance baseline, SEO carryover plan from the existing site.
UI design in Figma.
Mobile-first, two revision rounds, components exported ready for the build phase.
Frontend engineering.
Next.js or your preferred framework, written cleanly with no dependency on page builders.
Headless CMS integration.
Sanity, Contentful, Payload, or a custom admin — chosen to fit your content model.
SEO technical foundation.
Schema markup, sitemap, robots, canonical setup, Core Web Vitals pass on mobile.
Analytics and tracking.
GA4 with Consent Mode, event tracking on conversions, server-side where it matters.
Performance budget.
LCP under 2.5s, INP under 200ms, CLS under 0.1 — mobile. Enforced in CI before deploy.
30-day launch support.
Bug fixes, content tweaks, performance tuning. Then handover with full docs and knowledge transfer.
Our approach

What we won't do.

The shortcuts that make a site cheaper up-front are the same ones that make it painful to run two years later. We walk away from projects that insist on these.

  • No page builders. Elementor, Divi, WPBakery — they're convenient the week you launch and a maintenance tax every week after.
  • No bolt-on SEO plugins. Schema and structured data go in the markup from day one. Yoast as a crutch means the SEO was never designed in.
  • No overbuilt headless setups. Headless Shopify or a custom frontend on top of Sanity costs several times more to maintain than a standard theme. It's worth it when the complexity earns it, not by default.
  • No un-budgeted third-party scripts. Every analytics tag, chat widget, and heatmap tool has a performance cost. We measure it and recommend cutting the ones that don't earn their weight.
FAQ

Frequently Asked Questions

What tech stack do you build with?

Our default stack is Next.js on the frontend, Node.js or FastAPI for backend services, and PostgreSQL for data. For e-commerce we build on headless Shopify (Hydrogen) or a Next.js + Medusa setup. We're stack-pragmatic — if your team already runs Rails or Laravel, we work in that too.

How long does a custom web build take?

A marketing site with a CMS lands in 3–5 weeks. A custom web app with authentication, dashboards, and integrations typically runs 10–16 weeks. Every project starts with a 2-week audit before we quote a timeline, so you don't get a date pulled from thin air.

Can you migrate my existing WordPress or Wix site?

Yes. We've migrated sites off WordPress, Wix, Squarespace, and Webflow onto Next.js and headless CMS architectures. The migration preserves URL structure (so SEO survives), content, and media. A typical migration runs 4–8 weeks depending on content volume and custom functionality.

Will the site be fast on mobile?

Hitting Core Web Vitals thresholds on mobile (LCP under 2.5s, CLS under 0.1, INP under 200ms) is part of our definition of done. We don't close a project with a mobile PageSpeed score under 85. Fast on mobile is where Google's ranking signals live.

Do you work with headless CMS platforms?

Mostly Sanity, Contentful, and Payload for content-heavy sites, Shopify Hydrogen for commerce. We also build custom admin interfaces when a client's workflow doesn't fit a standard CMS. The CMS choice follows the content model, not the other way around.

Do you provide ongoing maintenance?

Monthly retainers cover security patches, performance monitoring, dependency updates, and small feature work. Most clients stay on retainer for the first 12 months after launch. If you'd rather manage the site in-house, we also offer break-fix on an hourly basis.

Let's build something that actually works.

Every week you wait on a slow site is a week of leads you don't get back. Tell us where it hurts and we'll show you exactly what fixing it looks like.

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